The Business Case:

Market Stats Supporting Mynuz’s Opportunity

1. The Creator Economy

• The global creator economy is now estimated to be worth over $100 billion as of 2023, growing rapidly due to the rise of platforms like YouTube, and TikTok there are more than 50 million creators worldwide, with over 2 million creators earning a full-time income .

• 41%of creators are aged between 18 and 34, aligning directly with Mynuz’s target audience.

2. Content Creation and Social Media Usage

• As of 2023, over 4.9 billion people globally use social media, with much of the content being creator-driven. The number of users is projected to surpass 5.85 billion by 2027, underscoring a growing market for content creators .

• In a survey 51% of Gen Z creators indicated they plan to spend more time creating content, and nearly 75% see content creation as a key to future career opportunities .

3. Growth of Video: Video content is expected to account for 82% of all internet traffic by 2025 . As more platforms prioritize video, young creators need better tools and platforms to enhance their production.

• TikTok’s explosive growth—reaching over 1 billion active users in 2023—demonstrates the continued demand for short-form video content, an area where Mynuz can provide educational tools to help creators excel .

4. Demand for Value-Driven Content

• 77% consumers say they prefer brands and creators that promote or align with social issues they care about, such as sustainability, equality, and mental health .

• More than 60% of young creators report that they want content that makes a social or environmental impact, suggesting a strong desire for platforms like Mynuz that emphasize purposeful storytelling .

5. AI in Content Creation

• The AI tools market, particularly for content, is expected to reach over $15 billion by 2026, as more creators embrace AI-driven editing and production tools .

• In a recent survey, 67% of creators said they are either using or planning to improve efficiency and enhance creativity . Mynuz’s focus on integrating AI tools positions it perfectly to meet this demand.

Opportunity for Mynuz

The combination of a booming creator economy, the rise of video content, and the demand for socially impactful storytelling presents a significant opportunity for Mynuz. By addressing the needs of creators aged 18-34 who seek to produce meaningful content with advanced AI tools and expert mentorship, Mynuz can position itself as a leader in the next generation of content creation platforms.