Young Creators Are Interested in a Different Kind of Journalism.

Interest in Journalism and News Among 18-34 Age Group

1. Trust in News

• In a 2022 report from the Reuters Institute, 38% of 18-34-year-olds said they actively seek out news regularly, though many feel overwhelmed by negative reporting. However, younger generations tend to trust independent journalists and creators more than traditional media outlets .

• Gen Z and Millennials are more likely to turn to digital-native platforms, like social media or independent news outlets, for news, compared to older generations who rely on traditional outlets like TV and print .

2. News Consumption Trends

• A 2023 Pew Research study showed that 72% of 18-29-year-olds get their news from social media platforms, with YouTube, Instagram, and TikTok being their top sources . This shift to digital platforms offers an opportunity for platforms like Mynuz, which can cater to young creators producing news and journalism content.

• According to a study by the American Press Institute, 69% of Millennials (ages 23-38) follow the news regularly, but they consume it through non-traditional channels like blogs, podcasts, YouTube, and independent creators rather than legacy news organizations .

3. Interest in Civic and Social Issues

• 62% of Gen Z (ages 18-24) report being highly engaged in social and political issues, especially topics like climate change, racial equality, and mental health . This demographic is more likely to create and consume content that aligns with these causes, which positions Mynuz as a platform where creators can report on these issues through their unique perspectives.

• A report from the Knight Foundation found that 63% of Millennials and 71% of Gen Z feel that news is an essential part of a functioning democracy, but they want news to be more engaging and relevant to their personal values .

4. News and Journalism Formats

• The growing popularity of explainer journalism and opinion-based news content among 18-34-year-olds shows a shift away from hard news and toward content that contextualizes complex issues . Mynuz’s focus on providing tools and mentorship in journalism aligns with this trend, offering young creators a chance to produce insightful, value-driven news content.

• A study by the Tow Center for Digital Journalism shows that young people are more likely to consume news content via short-form videos, podcasts, or interactive formats like polls or live streams, favouring platforms that innovate beyond traditional journalism practices .